Who Is Mitch Stewart & What Does He Do?
Mitch Stewart Is:
Mitch Stwerat
He Does Things Like This:
What Mitch Does
Obama’s head cheerleader (Mitch Stewart) makes ‘you‘ feel important. Mitch makes you feel like Obama is talking directly to you (1:1) with these emails/newsletters delivered directly to your mailbox.
Reminds me of some music critic saying that Frank Sinatra is so popular because when he sings ‘you‘ feel like he’s singing directly to you. As you’ve probably heard before, this administration is seemingly more reachable then previous administrations.
This unprecedented grass roots effort helped Obama win this election. This grassroots effort also depends on digital communications mixed with consistent and clean branding and identity. Take a look at the branding of the above email/newsletter, the Organizing For America Website, and the White House Website.
Is it gonna help Obama keep the office for a second term? Not sure…
Tags: Branding, Healthcare, Mitch Stewart, Obama